P. BRUCE HUNTER is President and CEO of Lighthouse 360, an advisory firm that helps business leaders unlock operational insights critical to their business and personal success. He works with business owners, corporations, and teams to accelerate their transition to higher-performance organizations. Prior to his current role, he led Kraft Canada’s $1.5 billion of retail brands as VP Marketing to sustained double-digit growth and Marketer of the Year. As General Manager, he tripled the margin and doubled the profitability of an underperforming $400 million business. He has also led acquisitions, divestitures, and business integrations worth over $2 billion.